According to Manu Anand, CEO, PepsiCo India, India's consumer pyramid is shaping into a diamond. Indian consumer markets are experiencing a flurry of investments as more and more foreign majors are getting attracted towards a set-up which is considered to be economically safe and with huge potential. The Indian consumer markets- majorly comprising retail, fast moving consumer goods (FMCG), luxury brands and e-commerce- have witnessed lot of developments in the recent past. Some of them are discussed hereafter.




FMCG companies in India are no more confined to domestic boundaries to propel their growth. As one of the Top5 consulting firm indicates, they are searching for newer markets to enhance their visibility and hence, are headed towards the Global Emerging Middle (GEM) nations.


The Indian Government is making all the efforts to open up Indian markets to the world that would give consumers wider options in terms of products and services. Recently, the Government has given its nod to 20 FDI proposals. While the concerned Government sections are building consensus over allowing 51 per cent FDI in multi-brand retail, 100 per cent FDI in single-brand retail has been given a green signal.




A new report released by Confederation of Indian Industry (CII) projects that India's robust economic growth and rising household incomes would take consumer spending to a level of US$ 3.6 trillion by 2020. Food, housing, consumer durables, transport and communication are expected to garner the most of consumer spending. The report further stated that India's share of global consumption would expand more than two times to 5.8 per cent by 2020.




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